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<\/p>\nHablar de CLICE es hablar de una de las marcas espa\u00f1olas m\u00e1s emblem\u00e1ticas del motociclismo off-road de los a\u00f1os sesenta y setenta. Su historia naci\u00f3 en 1964 de la iniciativa de Climent y Antonio Ceriola, responsables de los departamentos comercial y de exportaci\u00f3n de Bultaco, quienes comenzaron fabricando guantes de piel para motocross destinados, principalmente, a la red internacional de importadores de la marca. El nombre CLICE surgi\u00f3 de la uni\u00f3n de las primeras s\u00edlabas de sus apellidos: CLIment y CEriola.<\/p>\n
En 1966, Antonio Ceriola uni\u00f3 esfuerzos con los hermanos Toni y Estanis Soler, pioneros en la fabricaci\u00f3n de botas de motocross en Espa\u00f1a. A partir de ese momento, CLICE ampli\u00f3 su cat\u00e1logo con botas, equipamiento t\u00e9cnico y accesorios para la competici\u00f3n, convirti\u00e9ndose r\u00e1pidamente en una referencia internacional para los pilotos de motocross, Trial, Enduro y Velocidad.<\/p>\n
Durante m\u00e1s de una d\u00e9cada, algunos de los mejores pilotos del mundo lucieron el inconfundible logotipo de CLICE. Su material acompa\u00f1\u00f3 a figuras como Yrj\u00f6 Vesterinen, Bernie Schreiber, Manuel Soler, Martin Lampkin, Harry Everts, \u00c1ngel Nieto o Ricardo Tormo, contribuyendo a escribir una parte importante de la historia del motociclismo espa\u00f1ol.<\/p>\n
Esta galer\u00eda re\u00fane fotograf\u00edas, publicidad, cat\u00e1logos y documentos originales de CLICE, un recorrido por la evoluci\u00f3n de una marca que, nacida al amparo de Bultaco, termin\u00f3 convirti\u00e9ndose en un referente por m\u00e9ritos propios para varias generaciones de pilotos y aficionados.<\/p>\n
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18 de enero de 1969<\/p>\n
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21 de diciembre de 1969<\/p>\n
A finales de 1969, el entorno natural de Oliana (Leida) fue elegido como escenario para realizar una amplia sesi\u00f3n fotogr\u00e1fica destinada a ilustrar los nuevos cat\u00e1logos comerciales de Clice.<\/p>\n
Lejos del estudio, la empresa apost\u00f3 por los paisajes del Prepirineo catal\u00e1n para mostrar sus productos en un entorno real. Caminos y parajes naturales sirvieron como marco para unas im\u00e1genes que transmit\u00edan el esp\u00edritu de libertad, deporte y contacto con la naturaleza que comenzaba a definir el motociclismo de finales de los a\u00f1os sesenta.<\/p>\n
Las instant\u00e1neas de Juan Luis Gaillard permiten conocer el trabajo que hab\u00eda detr\u00e1s de aquellas campa\u00f1as publicitarias. M\u00e1s all\u00e1 del resultado impreso en los cat\u00e1logos, muestran la preparaci\u00f3n de cada toma, la elecci\u00f3n de los escenarios y el cuidado puesto en cada detalle para presentar el producto de la forma m\u00e1s atractiva posible.<\/p>\n
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21 de junio de 1970<\/p>\n
El 21 de junio de 1970, el entorno de Basella sirvi\u00f3 de escenario para una sesi\u00f3n fotogr\u00e1fica de las prendas de Clice. En plena naturaleza, las im\u00e1genes captaron la esencia de una colecci\u00f3n concebida para combinar comodidad, funcionalidad y estilo, aprovechando un paisaje que realzaba el car\u00e1cter de cada prenda.<\/p>\n
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26 de julio de 1970<\/p>\n
Arenys fue el escenario de un nuevo encuentro de Clice, en esta ocasi\u00f3n con Montse y Piluca como protagonistas de la presentaci\u00f3n de las nuevas prendas de la marca.<\/p>\n
En un ambiente distendido, las nuevas propuestas pudieron verse de cerca, manteniendo el esp\u00edritu y la personalidad que siempre han caracterizado a Clice. Una jornada dedicada a seguir impulsando el proyecto y a mostrar su evoluci\u00f3n, con la misma ilusi\u00f3n de siempre.<\/p>\n
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1 de febrero de 1971<\/p>\n
Camisetas Clice en estudio.<\/p>\n
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11 de febrero de 1971<\/p>\n
Guantes, ri\u00f1onera y gorras Clice.<\/p>\n
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26 de septiembre de 1971<\/p>\n
El entorno de Arenys (Barcelona) acogi\u00f3 un reportaje fotogr\u00e1fico de la Bultaco Matador SD en colaboraci\u00f3n con Clice. Con L. Noguera como protagonista de la sesi\u00f3n, las im\u00e1genes reflejan la filosof\u00eda de una moto concebida para disfrutar de cualquier terreno, en un entorno natural que realz\u00f3 el car\u00e1cter aventurero del modelo.<\/p>\n
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8 de marzo de 1972<\/p>\n
En 1972, Juan Luis Gaillard fue el encargado de poner im\u00e1genes a los nuevos cat\u00e1logos de CLICE. Una parte de aquel trabajo se realiz\u00f3 con la colaboraci\u00f3n de personas muy vinculadas a la marca, entre ellas Toni Soler, Piluca, Montse y otros colaboradores, que participaron en las diferentes sesiones fotogr\u00e1ficas.<\/p>\n
No eran fotograf\u00edas de competici\u00f3n, sino im\u00e1genes pensadas para mostrar los productos de CLICE y transmitir la imagen que la marca quer\u00eda proyectar en aquellos a\u00f1os. Prendas, botas, guantes y equipamiento aparec\u00edan junto a sus protagonistas, en unas sesiones que combinaban la fotograf\u00eda de producto con una est\u00e9tica mucho m\u00e1s cercana al mundo del motociclismo.<\/p>\n
M\u00e1s de cincuenta a\u00f1os despu\u00e9s, los negativos recuperados de aquel trabajo nos permiten volver a contemplar c\u00f3mo se constru\u00eda la imagen de CLICE en 1972 y, al mismo tiempo, recuperar los rostros de algunas de las personas que estuvieron detr\u00e1s de aquella etapa de la marca.<\/p>\n
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Hablar de CLICE es hablar de una de las marcas espa\u00f1olas m\u00e1s emblem\u00e1ticas del motociclismo off-road de los a\u00f1os sesenta y setenta. Su historia naci\u00f3 en 1964 de la iniciativa de Climent y Antonio Ceriola, responsables de los departamentos comercial y de exportaci\u00f3n de Bultaco, quienes comenzaron fabricando guantes de piel para motocross destinados, principalmente, […]<\/p>\n","protected":false},"author":2,"featured_media":34415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-31877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bultaco-varios"],"_links":{"self":[{"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/posts\/31877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/comments?post=31877"}],"version-history":[{"count":18,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/posts\/31877\/revisions"}],"predecessor-version":[{"id":34941,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/posts\/31877\/revisions\/34941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/media\/34415"}],"wp:attachment":[{"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/media?parent=31877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/categories?post=31877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/tags?post=31877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}