{"id":31773,"date":"1965-06-01T11:46:29","date_gmt":"1965-06-01T10:46:29","guid":{"rendered":"https:\/\/bonaiguatrial.com\/?p=31773"},"modified":"2026-07-08T14:17:47","modified_gmt":"2026-07-08T12:17:47","slug":"built-to-go-1965","status":"publish","type":"post","link":"https:\/\/bonaiguatrial.com\/ca\/built-to-go-1965\/","title":{"rendered":"BUILT-TO-GO 1965"},"content":{"rendered":"<p>En 1965, Bultaco dio un paso m\u00e1s en su estrategia de comunicaci\u00f3n con una colecci\u00f3n de carteles protagonizados por sus modelos m\u00e1s emblem\u00e1ticos bajo un eslogan tan sencillo como inolvidable: Built-To-Go.<\/p>\n<p>Aquellas dos palabras resum\u00edan a la perfecci\u00f3n la filosof\u00eda de la marca. Las motos de Bultaco no estaban concebidas para permanecer expuestas en un escaparate, sino para salir a la carretera, recorrer pistas, conquistar monta\u00f1as y disfrutar de la conducci\u00f3n desde el primer momento. Eran motos construidas para ser utilizadas, para competir y para vivir aventuras.<\/p>\n<p>En este reportaje reunimos la colecci\u00f3n de carteles Built-To-Go de 1965, un extraordinario testimonio de c\u00f3mo Bultaco supo construir una identidad visual propia. M\u00e1s de sesenta a\u00f1os despu\u00e9s, estas piezas publicitarias siguen siendo aut\u00e9nticos iconos del dise\u00f1o gr\u00e1fico y del motociclismo espa\u00f1ol, adem\u00e1s de un valioso legado para coleccionistas y aficionados de todo el mundo.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-31860\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-001.jpg\" alt=\"\" width=\"1010\" height=\"1558\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-001.jpg 1010w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-001-768x1185.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-001-996x1536.jpg 996w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-001-8x12.jpg 8w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-31861\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-004.jpg\" alt=\"\" width=\"1011\" height=\"1555\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-004.jpg 1011w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-004-768x1181.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-004-999x1536.jpg 999w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-004-8x12.jpg 8w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-31862\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-005.jpg\" alt=\"\" width=\"1002\" height=\"1569\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-005.jpg 1002w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-005-768x1203.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-005-981x1536.jpg 981w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-005-8x12.jpg 8w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31863\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-007.jpg\" alt=\"\" width=\"998\" height=\"1575\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-007.jpg 998w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-007-768x1212.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-007-973x1536.jpg 973w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-007-8x12.jpg 8w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31864\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-009.jpg\" alt=\"\" width=\"1006\" height=\"1563\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-009.jpg 1006w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-009-768x1193.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-009-989x1536.jpg 989w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-009-8x12.jpg 8w\" sizes=\"(max-width: 1006px) 100vw, 1006px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31865\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-010.jpg\" alt=\"\" width=\"989\" height=\"1590\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-010.jpg 989w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-010-768x1235.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-010-955x1536.jpg 955w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-010-7x12.jpg 7w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31866\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-013.jpg\" alt=\"\" width=\"1008\" height=\"1561\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-013.jpg 1008w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-013-768x1189.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-013-992x1536.jpg 992w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-013-8x12.jpg 8w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31867\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-014.jpg\" alt=\"\" width=\"985\" height=\"1597\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-014.jpg 985w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-014-768x1245.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-014-947x1536.jpg 947w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1965\/06\/92-1965-014-7x12.jpg 7w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>En 1965, Bultaco dio un paso m\u00e1s en su estrategia de comunicaci\u00f3n con una colecci\u00f3n de carteles protagonizados por sus modelos m\u00e1s emblem\u00e1ticos bajo un eslogan tan sencillo como inolvidable: Built-To-Go. Aquellas dos palabras resum\u00edan a la perfecci\u00f3n la filosof\u00eda de la marca. Las motos de Bultaco no estaban concebidas para permanecer expuestas en un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-31773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bultaco-varios"],"_links":{"self":[{"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/posts\/31773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/comments?post=31773"}],"version-history":[{"count":4,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/posts\/31773\/revisions"}],"predecessor-version":[{"id":31871,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/posts\/31773\/revisions\/31871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/media\/31870"}],"wp:attachment":[{"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/media?parent=31773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/categories?post=31773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/tags?post=31773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}