{"id":31764,"date":"1963-06-01T11:23:00","date_gmt":"1963-06-01T10:23:00","guid":{"rendered":"https:\/\/bonaiguatrial.com\/?p=31764"},"modified":"2026-07-08T14:22:28","modified_gmt":"2026-07-08T12:22:28","slug":"la-mercurio-155-entre-el-mar-y-la-ciudad","status":"publish","type":"post","link":"https:\/\/bonaiguatrial.com\/ca\/la-mercurio-155-entre-el-mar-y-la-ciudad\/","title":{"rendered":"MERCURIO 155 &#8211; 1963"},"content":{"rendered":"<p>Para presentar la nueva Mercurio 155, Bultaco busc\u00f3 escenarios capaces de reflejar las dos personalidades de su nueva motocicleta. Por un lado, las carreteras sinuosas y el paisaje mediterr\u00e1neo de Cadaqu\u00e9s, donde la moto mostraba su car\u00e1cter rutero y su excelente comportamiento din\u00e1mico. Por otro, la elegante avenida Diagonal de Barcelona, frente a los jardines del Palau de Pedralbes, un entorno urbano que reforzaba la imagen moderna y distinguida que la marca quer\u00eda transmitir.<\/p>\n<p>Aquellas jornadas fotogr\u00e1ficas, inmortalizadas por Juan Luis Gaillard, no fueron simples sesiones publicitarias. Constituyen hoy un extraordinario documento hist\u00f3rico que permite revivir c\u00f3mo Bultaco preparaba la imagen de sus modelos antes de llegar a los concesionarios. Cada fotograf\u00eda refleja el cuidado con el que la marca catalana constru\u00eda su identidad, combinando dise\u00f1o, paisaje y una forma de entender la motocicleta que pronto conquistar\u00eda a miles de aficionados.<\/p>\n<p>En este reportaje recuperamos aquellas im\u00e1genes originales, siguiendo el recorrido de la Mercurio 155 desde las carreteras de la Costa Brava hasta el coraz\u00f3n de Barcelona, redescubriendo algunos de los escenarios m\u00e1s emblem\u00e1ticos que formaron parte de la historia gr\u00e1fica de Bultaco.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-31841\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/49-1959-001.jpg\" alt=\"\" width=\"1254\" height=\"1254\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/49-1959-001.jpg 1254w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/49-1959-001-150x150.jpg 150w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/49-1959-001-768x768.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/49-1959-001-12x12.jpg 12w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-31842\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/49-1959-002.jpg\" alt=\"\" width=\"1254\" height=\"1254\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/49-1959-002.jpg 1254w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/49-1959-002-150x150.jpg 150w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/49-1959-002-768x768.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/49-1959-002-12x12.jpg 12w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-31843\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-001.jpg\" alt=\"\" width=\"1254\" height=\"1254\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-001.jpg 1254w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-001-150x150.jpg 150w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-001-768x768.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-001-12x12.jpg 12w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31844\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-002.jpg\" alt=\"\" width=\"1289\" height=\"1220\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-002.jpg 1289w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-002-768x727.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-002-13x12.jpg 13w\" sizes=\"(max-width: 1289px) 100vw, 1289px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31845\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-003.jpg\" alt=\"\" width=\"1230\" height=\"1279\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-003.jpg 1230w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-003-768x799.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-003-12x12.jpg 12w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31846\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-005.jpg\" alt=\"\" width=\"1231\" height=\"1277\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-005.jpg 1231w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-005-768x797.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-005-12x12.jpg 12w\" sizes=\"(max-width: 1231px) 100vw, 1231px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31847\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-008.jpg\" alt=\"\" width=\"1232\" height=\"1277\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-008.jpg 1232w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-008-768x796.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-008-12x12.jpg 12w\" sizes=\"(max-width: 1232px) 100vw, 1232px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31848\" src=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-009.jpg\" alt=\"\" width=\"1231\" height=\"1278\" srcset=\"https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-009.jpg 1231w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-009-768x797.jpg 768w, https:\/\/bonaiguatrial.com\/wp-content\/uploads\/1963\/06\/70-1963-009-12x12.jpg 12w\" sizes=\"(max-width: 1231px) 100vw, 1231px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Para presentar la nueva Mercurio 155, Bultaco busc\u00f3 escenarios capaces de reflejar las dos personalidades de su nueva motocicleta. Por un lado, las carreteras sinuosas y el paisaje mediterr\u00e1neo de Cadaqu\u00e9s, donde la moto mostraba su car\u00e1cter rutero y su excelente comportamiento din\u00e1mico. Por otro, la elegante avenida Diagonal de Barcelona, frente a los jardines [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-31764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bultaco-varios"],"_links":{"self":[{"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/posts\/31764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/comments?post=31764"}],"version-history":[{"count":6,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/posts\/31764\/revisions"}],"predecessor-version":[{"id":31849,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/posts\/31764\/revisions\/31849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/media\/31874"}],"wp:attachment":[{"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/media?parent=31764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/categories?post=31764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bonaiguatrial.com\/ca\/wp-json\/wp\/v2\/tags?post=31764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}